- Proving that new plant-based options are still piquing interest, 45% of Brits were prepared to try yuba, the bean curd skin that has been used as a vegetarian-friendly ‘chicken’ for centuries. However, people were sceptical that it could take off in the UK with two-thirds of those surveyed designating it a fad.
- The crossushi, a croissant stuffed with smoked salmon, wasabi, pickled ginger and nori seaweed, was a fusion food that really didn’t appeal. 49% of people wouldn’t pick it up and 72% thought it was just a fad, despite it already being sold in an American bakery.
- However, a new take on bao called baozza, which offers a combination of the steamed bun and pizza, was popular, with 76% of people keen to try it. The fusion food teetered on the edge in terms of its longevity, with 49% of people predicting it had a future.
- Shaved ice noodles also intrigued 69% of those surveyed, yet 67% of people didn’t think they had staying power, perhaps owing to the temperamental British weather.
- Another frozen sweet was more readily licked up, with three-quarters of Brits happy to eat stir-fried ice cream. Despite outlets already offering the dessert in the UK, 54% still rated it as a fad.
- While they’ve been a game-changer Asia, salted egg yolk crisps didn’t rate as a snacking option for 45% of Brits, while 67% decided they were only a fad.
- Described as the marmite of Japan, fermented soy beans really divided opinions. For 49% of people, trying them wasn’t on the table, yet 60% of people thought they had a future in the UK.
19 November 2018
23 January 2020
20 December 2019
27 November 2019