- The top five spices that people had heard of include turmeric (93%), chimichurri (48%), sumac (32%), za’atar (20%) and baharat (20%).
- One in ten Brits had heard of cubeb pepper.
- Less than 10% of Brits had heard of spices like timut pepper, ratan jot, mahlab, shichimi togarashi, zhoug and hawaij.
- Brits were most likely to use spices to cook with poultry including chicken and turkey (87%), red meat like lamb and beef (74%), potatoes (61%), vegetables (61%), rice (58%) and soup (54%).
- People also use spices for things like dips and condiments (37%), bread (10%) and cheese (10%).
- 59% of those surveyed love to use different spices in their cooking.
- 44% of people had a keen interest in trying spice mixes from different cultures.
- Almost a third of people felt very confident experimenting with different spices in their cooking, while a quarter were unsure.
- When it came to trying new spices when eating at a restaurant or friend’s house, only a third of people were willing.
- 54% of Brits thought the variety of spices in supermarkets were average and there could be more variety, while 41% described the range as excellent.
- 85% of those polled had bought a ready-made spice blend from a supermarket.
- There was a strong interest in trying ready-made spice blends from different cuisines, with Chinese (68%), Caribbean (68%), Mexican (67%), Thai (60%), Jamaican (58%) and Middle Eastern (54%) topping the list.
- People were also keen to see spice blends from South America (51%), Japan (50%) and Korea (46%).
22 August 2019
24 April 2019
18 April 2019