The modern British spice rack

In an exclusive survey for Food Spark, Streetbees asked 750 Brits what spices they use and what they think of the supermarket ranges.

8 October 2019
image credit: Getty Images

  • The top five spices that people had heard of include turmeric (93%), chimichurri (48%), sumac (32%), za’atar (20%) and baharat (20%).
  • One in ten Brits had heard of cubeb pepper.
  • Less than 10% of Brits had heard of spices like timut pepper, ratan jot, mahlab, shichimi togarashi, zhoug and hawaij.
  • Brits were most likely to use spices to cook with poultry including chicken and turkey (87%), red meat like lamb and beef (74%), potatoes (61%), vegetables (61%), rice (58%) and soup (54%).
  • People also use spices for things like dips and condiments (37%), bread (10%) and cheese (10%).
  • 59% of those surveyed love to use different spices in their cooking.
  • 44% of people had a keen interest in trying spice mixes from different cultures.
  • Almost a third of people felt very confident experimenting with different spices in their cooking, while a quarter were unsure.
  • When it came to trying new spices when eating at a restaurant or friend’s house, only a third of people were willing.
  • 54% of Brits thought the variety of spices in supermarkets were average and there could be more variety, while 41% described the range as excellent.
  • 85% of those polled had bought a ready-made spice blend from a supermarket.
  • There was a strong interest in trying ready-made spice blends from different cuisines, with Chinese (68%), Caribbean (68%), Mexican (67%), Thai (60%), Jamaican (58%) and Middle Eastern (54%) topping the list.
  • People were also keen to see spice blends from South America (51%), Japan (50%) and Korea (46%).

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