The key drivers in snacking

Mondelez’s State of Snacking report reveals that adults are using snacking to control portions, meet daily nutritional needs and boost mood.

18 November 2019

The average adult now eats more snacks than meals on a given day, according to a new report from Mondelez, with 61% of the 6,068 adults surveyed worldwide saying that they “can’t imagine their life without snacks.”

The State of Snacking 2019 claims the area has gone from strength to strength over the past few years, with areas such as permissible indulgence, healthy grazing and nutritional wellness spawning innovation across multiple categories.

For example, in the last two years there has been a 33.4% increase in the number of buyers of healthy snacks in the UK (Kantar), while the free-from sector is expected to grow by 18% over the next three years (Euromonitor).

Several UK start-up companies – including Nooro and Podberry – are finding early success in retail with health-focused NPD; others such as Brew City and Serious Pig are targeting pubs, while innovators such as Yaar are blazing a trail in better-for-you indulgence.


The rise of global snacking

6 in 10 (59%) adults “prefer to eat many small meals throughout the day as opposed to a few large ones.”

53% say quick, on-the-go bites are more suited to their lifestyle than full meals, with convenience ranking as the number-one driver of snack choices for adults worldwide.

2/3 say that they tend to snack around the same time every day, with UK adults preferring to snack around 3.41pm.

Globally, 74% would “make an effort” to share their favourite childhood snack with others.

71% say that “snacking is a way to remind myself of home.”

Most people believe snacks are just as important to mental (71%) and emotional (70%) wellbeing as physical wellbeing.

Snacking is a good way to control portions, according to 66% of those surveyed, while 65% said that snacking helps them meet their daily nutritional needs.

The top three qualities people expect from their snacks are freshness (43%), low sugar (36%) and low fat (31%).

Top consumer hopes for snack foods in the future are that they become more functional to meet nutritional needs (47%) and provide more personalized nutrition (42%).

Why we’re snacking

78% - To pamper/spoil/reward

78% - For a sense of comfort

76% - To boost my mood

75% - To find quiet moments to myself

74% - To stay alert/energised

73% - To relax/calm down/relieve anxiety

72% - To take care of my body/for my nutritional needs

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