- 2018 saw the UK overtake Germany as the nation with the most vegan NPD in the world, according to Mintel Global New Products Database (GNPD).
- 16% of food product launches in this country last year came with an animal-free claim – double the number in 2015.
- That’s significantly higher than the European average of 9%, though even that number is up from 5% in 2015.
- News articles appear to have had an effect on lifestyle habits, with 31% of Brits saying they found arguments against meat eating in media publications convincing.
- But it’s not all going veganism’s way. Around 39% of Brits describe vegan meals as boring, while 41% felt they were overpriced.
- Looking specifically at milk alternatives, the market grew 9.4% between 2016 and 2017, rising from £202m to £221m.
“[The UK] has seen a huge promotion of vegan choices in restaurants and supermarkets,” commented Edward Bergen, global food and drinks analyst at Mintel. “The most poignant of these is the expansion of supermarket own-label options with dedicated vegan ranges in mainstream stores. Additional space is also being freed up by UK supermarkets in the on-the-go aisles and small format stores to help promote vegan food and drink, making it easier for meat-eating consumers to try these new concepts out.
“Meanwhile, initiatives like ‘Veganuary’ and ‘meatless Monday’ allow consumers to flirt with veganism without the long-term commitment. As more people reduce their meat intake, they experiment with more plant-based dishes catering for their flexitarian lifestyles.”