How did the nation’s retailers innovate this Christmas? Translating consumer and restaurant trends from the previous 12 months into festive fare, this year’s NPD was big on veganism, convenience and theatrical desserts, incorporating key ingredients while also playing closer attention than ever before to sourcing British.
Our Food Safari feature has been a hugely popular addition to the site, but this was the one that generated the most interest. Our tour of Instagram eye candy summarised all you needed to know about the dishes causing a photo frenzy, taking in plant-based treats, indulgent desserts and a dash of Asian flare.
Despite its subject matter, this article was on fire in terms of views. Landing during the hottest part of 2019, we chilled things down with a look at how frozen is using premiumisation, snacking, food waste concerns and sensory sexiness to drive sales.
Our stat pieces trim out all the fat to keep the bare essentials – and what our readers thought was essential reading this year was the facts around food-to-go. Using exclusive research from fellow William Reed brands MCA Insight and HIM, we highlighted the key food-to-go figures for both eating out and retail, revealing potential opportunities to capitalise on forecasted growth in the next three years.
We asked our international food panel what dishes, cuisines and technological innovations they expected to go mainstream in 2019 where they were in the world – and unsurprisingly for a site dedicated to trends and innovation, it was one of our most popular articles. You can check out their predictions for next year here, or visit our food trends predictions hub where we’ve gathered together reports from many different sources to discover the most talked about trends for 2020.