How is delivery impacting home cooking?

Consumers are finding it hard to resist the convenience of ordering in, new research from Ubamarket has shown.

22 August 2019
deliveryhealthingredientsready mealsstatisticssupermarkets
image credit: Getty Images

  • 59% of Brits are not confident that they know all of the ingredients that is in the food that they order online or via an app. 
  • 10% of Brits consider home delivery services an integral way to eating a full meal in the week.
  • In fact, 17% of millennials will order a takeaway to ensure they eat a full meal in the week.
  • One in 10 Brits don’t know how to cook a healthy meal from scratch.
  • A quarter of Brits say making their own food is boring task.
  • 14% say they have no time for making their own food in the evening/during the week.
  • 8% say the majority of their main meals are microwave meals.
  • 7% eat more takeout food than home-cooked food.
  • 5% order takeout more than three times a week.
  • Almost a third of Brits believe delivery services are too easy and quick to resist.
  • Deliveroo, Uber Eats and Just Eat now deliver in under 16 minutes on average.
  • 30% find travelling to the supermarket to do a traditional weekly shop an inconvenience.

Want to see more?

Get inspiration and support for your NPD and menu development.

• Emerging ingredients & cuisines • Consumer behaviour trends • Pricing forecasts • Interviews with innovators • Hot topics and legislation • Nutritional expertise • New openings and more... 

See all that Food Spark has to offer by requesting a free no-obligation demo.

REQUEST A DEMO

Add to Idea Book

"How is delivery impacting home cooking?"
Choose Idea Book