Are consumers ready to embrace fusion pizza?

In a new survey for Food Spark, Streetbees asked consumers how likely they would be to try fusion pizza and which cuisines would most hit the mark

19 March 2020
fusionindianitalianMexicanpizzastatistics
image credit: Food Photographer/Getty Images

  • 87% of people said they would be willing to try a fusion pizza, 38% of whom were ‘extremely likely’ to try.
  • Mexican was picked out as the cuisine people were most keen to see blended with pizza at 44%, followed by Indian (42%), Chinese (36%), Greek (31%) and Caribbean (20%).
  • With a big ‘foodie movement’ in Seoul, South Korea for Korean-inspired pizza, over half (54%) claimed they would try a surf-and-turf pizza with sausage, shrimp, calamari, bacon, steak and broccoli.
  • However, consumers seemed less excited by the prospect of incorporating sweet flavours, with 77% of respondents saying they were unlikely to try a pizza with strawberries, mozzarella, cream cheese icing and pickles.
  • In total, 53% said they were not likely at all to try such a pizza.
  • The prospect of tasting a fondue pizza using five different cheeses to create a fondue effect was much more appealing, with 36% saying they would definitely try it and an additional 43% agreeing with the statement ‘Delicious, I love cheese!’
  • Meanwhile, a fusion Italian and Indian pizzeria opened recently and 29% agreed with the statement ‘Sounds incredible!’ while 40% said they would definitely give it a go.
  • With KFC and Pizza Hut recently partnering to launch a Popcorn Chicken pizza, more than two-thirds (69%) of respondents said they would like to try it and only 7% said it sounded like their worst nightmare.

Streetbees is a global intelligence platform that reveals how people behave, and why, by analysing real-life moments collected from over 1 million users worldwide.

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