- In the past 12 months, both the frozen and chilled ready meal markets have been in decline, with value sales down £12.5m and £39m respectively.
- The chilled market has seen shoppers reduce their basket spend, which has been attributed to a 14% reduction in promotions across the country.
- The frozen market saw their shopper penetration reduced to 73%, while the chilled maintained a penetration of 91%.
- The category’s previously rising average prices have reversed in the past 12 months, with frozen and chilled down 0.1% and 0.2% respectively.
- In the 52 weeks to September 2019, English ready meals had the biggest market share at 32.8% in the ready meal sector.
- Italian ready meals had 17.2% of last year’s market share (behind only English), followed by Indian with 11.2% and Chinese with 9%.
- Despite having the smallest market share of the top eight ready meal sectors (1.9%), Mexican enjoyed the most growth over the past year (19.6%), followed by American (4.2%).
- French ready meals suffered the biggest decline in terms of growth last year (-12.3%) followed by English (-3.9%), then Italian (-1.9%).
- Of the supermarket big four, Morrisons experienced the largest drop in ready meal sales (-4%), with only Co-op managing to increase its sales value (4%).
*Click here for The Grocer’s full ready meals category report 2020.