- Of the consumers surveyed, 76% said that they do not have a specific diet, 7% said they were vegetarian, 5% vegan and 4% pescatarian.
- Only 2% said that they described their diets as being gluten-free.
- 22% of consumers said that they were definitely ethically minded when it comes to food, with 45% saying that they considered the consumption of meat and other animal products to be an ethical issue.
- Compared to a year ago, 38% said that they eat/buy red meat less, with 6% saying they eat/buy it more. 55% said they eat/buy red meat the same amount as before.
- When consumers are out of home, 41% say that they are more likely to eat meat compared to the 25% that say that they aren’t. 34% say that it makes no difference.
- 52% of consumers rarely go a day without some form of meat.
- Only 18% of consumers worry about the amount of red meat they consume.
- Animal welfare (56%) was the most common consumer concern regarding red meat consumption, followed by environmental impact (45%), provenance (41%) and health (38%).
- Only 27% said they were concerned about fat content when eating red meat.
* Streetbees is a global intelligence platform that reveals how people behave, and why, by analysing real-life moments collected from over 1 million users worldwide.