- When people are grabbing food during the week, they are most likely to pick porridge/cereal/muesli (59%), bread/toast/roll (57%) and fruit (51%).
- On the weekend, the top breakfast category is still bread/toast/roll (60%), but they also add eggs (50%) and bacon/sausages (48%).
- 49% of people are eating more brunch than a year ago.
- It’s younger Brits leading the brunch crowd – 57% of 18-25-year-olds are eating brunch more than a year ago compared to 36% of 46+ year-olds.
- Brits are willing to spend more on brunch foods to eat at home on the weekend. 41% would pay £3-5 on the weekend, whereas 68% will only pay up to £3 during the week.
- Almost half of respondents never drink breakfast drinks and a further 30% rarely do.
- Opinions are split when it comes to bottomless brunches. 52% of respondents don’t think they should be banned, but 49% believe that they promote binge drinking.
- 82% of people who strongly agree that bottomless brunches promote binge drinking think they should be banned.
- Brits aged 46+ are most likely to think that bottomless brunches should be banned (34%), compared to other age groups (16-19%).
13 August 2019
2 February 2018
2 October 2019