7 stats on consumer healthy eating habits

A new ‘Taste Tomorrow’ report from bakery supplier Puratos UK reveals ever-increasing consumer demand for environmentally friendly foods and varied label-checking drivers.

9 January 2020
bakeryhealthlabellingnutritionnuts and seedsstatisticsvegan

  • According to Puratos UK’s research, vegan food is increasingly seen as good for the environment and health, with 20% of people buying vegan/vegetarian food on a weekly basis and 24% expecting to buy more in the future.
  • Addressing consumer concern over environmental and social issues continues to be a major driver for the industry, with 38% believing vegan food has a positive impact on the environment and 69% seeing plant-based products as a solution to prevent or solve food shortages.
  • 86% of people said they regularly check labels of food before purchase in 2019, with Puratos UK predicting that ongoing trends for transparency, focus on health and greater interest in what goes into food will lead to increased demand for clean label formulations in 2020.
  • Of those surveyed, 36% currently check labels for details on preservatives and the same number look for details on the source of a product. Meanwhile, 33% search for information on artificial colourings and flavourings.
  • For consumers, healthy food can be both ‘less’ and ‘more,’ with 70% of consumers saying health is about removing ingredients and 61% saying it is about adding them.
  • Those surveyed by Puratos UK considered grains and seeds to be both healthy and tasty, but not all were aware that they could be present in bread, with just 54% saying they thought grains and seeds could be incorporated.
  • Awareness of the benefits of cocoa is increasing, with 9/10 consumers now saying they think cocoa offers both health and flavour benefits (compared to 8/10 in 2015). Percentage of cocoa is the fourth most important buying consideration for chocolate, ahead of health and freshness.

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