5 figures that prove brunch and breakfast are big business

Brits are also going back to their roots, as afternoon tea bookings see a boost. 

2 February 2018

  • Breakfast and brunch bookings in the UK have more than doubled with a 65% increase in the last two years, OpenTable results found
  • Millennials are driving the trend for breakfast and brunch out-of-home. The age group is the most likely to eat breakfast or brunch a monthly basis across all types of hospitality venues, according to potato brand Lamb Weston
  • Since 2013, bookings for brunch on OpenTable rose a whopping 369%
  • Each year Brits collectively spend £13bn on going out for brunch, data from giant bakery firm Kara showed
  • Afternoon tea is also growing in popularity across the UK, with bookings having increased by 54% over the past two year, figures from OpenTable revealed

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