10 stats on the organic food and drink market

The Soil Association have released its Organic Market Report for 2019, with sales of organic reaching their highest ever value.

6 February 2020
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  • The UK’s organic market is worth £2.45bn (following a 4.5% sales growth in 2019).
  • Organic sales have reached their highest ever value, with consumers spending an average of £200m a month last year on organic food and drink.   
  • Independent retailers saw a 6.5% rise in sales of organic in 2019, while supermarket sales increased 2.5%.
  • Organic foodservice enjoyed an 8.3% rise in sales, with the growth partly attributed to the increase of organic milk and snacks in high street chains.
  • According to the report, close to 2/3 of consumers believe that “ethical considerations” are important when choosing where to eat.
  • The biggest growth channel for organic last year was online and home delivery, with sales growing 11.2%.
  • The UK’s biggest organic online retailer, Ocado, experienced a 12% sales increase in 2019 following a major expansion of their ranges to over 4,500.
  • Searches on the Soil Association website for “organic box scheme” increased 174% year on year to the end of 2019.
  • Organic poultry and eggs each enjoyed sales increases of over 12%, but the biggest success story of last year was organic wine, which saw sales rise an impressive 47% to around £50m.
  • The organic market is expected to be worth £2.5bn by the end of 2020 – an increase of £500m.

 

Clare McDermott, business development director at Soil Association Certification, said: “2019 was another exciting year for organic and 2020 will be a tipping point where organic becomes the go-to choice for shoppers who want to have a sustainable shopping basket.

“The remarkable success of organic wine last year is proof that the demand for nature-friendly products is there, and that if retailers stock more organic, shoppers will buy it.”

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