10 stats on how Brits feel about plant-based patties that bleed

A survey from global intelligence platform Streetbees reveals that UK consumers expect meat-free alternatives to be more common than beef in 20 years.

22 May 2018
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  • Two out of three Brits believe meat-free alternatives will be more common than traditional meat burgers by 2038.
  • More than 60% of UK respondents think that companies and scientists should be trying to create meat alternatives.
  • One-third of UK consumers would make the switch to only buying meat-free burgers if they tasted the same as beef.
  • Seven out of 10 Brits say they would try an Impossible Burger if they saw one on a menu today, but that is less than the global average of 84%.
  • In terms of taste, just 9% of beef-eating Brits actually think it would taste the same as a meat burger.
  • But vegetarians were more optimistic than carnivores, with 29% believing the meat alternative could taste the same as the real thing.
  • Younger Brits are also more favourable to the taste possibilities, with one-quarter of Brits under 25 thinking it would taste the same.
  • Only 8% of people in the UK were strongly in favour of meat being banned once an alternative was developed that was as good as the real thing.
  • When it came to the UK, 83% of respondents said they eat beef.
  • UK consumers also spent more than £3 billion on beef products in 2015.

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