- Two out of three Brits believe meat-free alternatives will be more common than traditional meat burgers by 2038.
- More than 60% of UK respondents think that companies and scientists should be trying to create meat alternatives.
- One-third of UK consumers would make the switch to only buying meat-free burgers if they tasted the same as beef.
- Seven out of 10 Brits say they would try an Impossible Burger if they saw one on a menu today, but that is less than the global average of 84%.
- In terms of taste, just 9% of beef-eating Brits actually think it would taste the same as a meat burger.
- But vegetarians were more optimistic than carnivores, with 29% believing the meat alternative could taste the same as the real thing.
- Younger Brits are also more favourable to the taste possibilities, with one-quarter of Brits under 25 thinking it would taste the same.
- Only 8% of people in the UK were strongly in favour of meat being banned once an alternative was developed that was as good as the real thing.
- When it came to the UK, 83% of respondents said they eat beef.
- UK consumers also spent more than £3 billion on beef products in 2015.
28 August 2018
2 August 2018