- 50% of consumers said they sometimes try a new world cuisine when eating out, while 36% said they often do, 10% always do and 4% never do.
- 56% said they sometimes try cooking with a new world cuisine when at home, while 29% often do, 4% always do and 10% never do.
- Of the 11 most popular world cuisines in the UK, 81% said they have tried Chinese out of home in the last 12 months, 79% said Indian and 68% said Mexican.
- Of the options available, East African (9%), Sri Lankan (7%) and Argentinian (7%) were the least tried when out of home.
- Indian (72%) was the most attempted world cuisine when cooking at home, followed by Chinese (70%) and Mexican (63%).
- Sri Lankan (6%), East African (5%) and Argentinian (3%) were the least attempted at home.
- When asked which world cuisine they’d be most interested in trying to cook at home for the first time, Thai and Moroccan were the most selected (both 13%), followed by Lebanese (10%) and Sri Lankan (9%).
- 47% said that a lack of knowledge/confidence with cooking is preventing them from trying to cook a new world cuisine at home, while 30% said that they don’t have the time. 18% said that it would be too expensive.
- Having access to step-by-step recipes would motivate 58% of those surveyed to try and cook new world cuisines, while 44% said they would be encouraged if they could buy a spice or sauce mix that adds all the flavour needed for a dish.
- 40% said they prefer to use a kit containing several different pouches of everything (e.g., Old El Paso fajita kits) when cooking a world cuisine, while 29% said they prefer to buy the individual ingredients.
20 December 2019
19 February 2020
14 November 2019
19 March 2020