It’s the most wonderful time of the year – especially for new product development. The Christmas season is one of the key battlegrounds for retailers and the season starts months before the big day.
Festive ranges can arguably make or break a supermarket’s year. And, with both market share and sales increases judged as barometers for success, it’s very much a numbers game.
Last year saw the largest ever influx of Christmas vegan food offerings in major UK supermarkets, while gluten-free and dairy-free were areas where supermarkets pounced. A growing interest and demand for Asian flavours, among others, encouraged innovation across the board. So what's happening in 2019?
We've selected highlights from all the retailer ranges released so far this year, while also digging into the trends that have emerged across the spectrum. Tuck in!
- Tesco - The supermarket hopes to ensure there's something for every taste this Christmas.
- Waitrose - Inspiration comes from the nostalgia for old festive favourites.
- Marks and Spencer - Over 170 different items in the Christmas range, from festive crumpets to mushroom bao buns.
- Iceland - Subtle Japanese influences, theatrical desserts and a 30-strong range with plastic-free packaging.
- The Co-op - Health and well-being, food provenance as well as free-from foods are top of mind.
- Asda - Miniature pub food and a pigs in blankets centrepiece are among the novel options.
- Lidl - Think plenty of old classics reimagined and increased decadence (but still at an affordable price).
- Aldi - Modestly priced options that still offer the opportunity to show off.
- Morrisons - Plant-based options, world inspiration and a dessert that requires a mallet.
- Sparkie's top picks - A round-up of the most prevalent trends for 2019.