Supermarket Sweep

On sale this September: indulgent free-from desserts and ‘ginspired’ chocolates

All the new launches you need to know about this month.

4 September 2019

Pure Bite, prices vary, Morrisons

Bite UK Snacks has secured an exclusive listing with Morrisons for its flagship brand, Pure Bite – a healthy, grab-and-go range of rice, nut and coconut baked clusters.

The five-strong Pure Bite line-up is gluten-free, low in both sugar and salt, high in fibre and includes blueberry and cranberry popped rice clusters as well as almond nut clusters (the latter was a winner at the Great Taste Awards 2019).


Pudology duo, from £2.50 per 2x70g pack, Asda

Two new vegan desserts are to enter into Asda from Pudology near the end of this month, with the indulgent duo marking the brand’s debut in cheesecake.

A toffee and chocolate cheesecake and a strawberry cheesecake will join Pudology’s existing dessert range in Asda, with the brand completely gluten-free, dairy-free, egg-free and nut-free.


Gloriously Grown, from £3 per 140g, Sainsbury’s

Snack and home baking brand Whitworths has launched Gloriously Grown, a range of all-natural fruit and nut snacks as part of its Future Brands initiative.

The company, which had the aim of “introducing the world of dried fruit and nuts to a new audience as well as discerning loyalists,” said that it trialled over 70 fruit and nut combinations and mixes from all over the world, with the five-strong range including walnuts and sorbet raisins from California and wrapped pili nuts from the Philippines.


Protein by Nature, from £2.30 per 250g, listing TBA

Whitworths also unleashes its new plant-based range, Protein by Nature, this month.

The six-strong line-up, which includes Mediterranean tabbouleh and Brazilian smoky beans, is low in saturated fats and sugar, and provides 20g of protein per pack.


More, from £1.29 per 42g, major retailers

Swiss food and drink giant Nestlé has released a new healthier range of existing brand favourites, with Kit Kat Chunky and Yorkie the launch trailblazers for the More line.

Sporting extra protein and made with fruit, nuts and cereal, the products boast up to 30% less sugar than similar items. The Kit Kat More contains raspberries and hazelnuts, while the Yorkie More has oats, apple and cinnamon.


Danone live culture yoghurt smoothies, from £2.09 per 250g bottle, major retailers

Danone has released two new live culture yoghurt smoothies packed with fruit and veg.

The duo contain no added sugar, have billions of gut-friendly bacteria and add up to one of consumers’ five a day – a first for the brand.

The first smoothie, an orange fruit and veg variant, contains a blend of Activia yoghurt with mango, peach, carrot, date and linseed. The second combines Activia yoghurt with strawberry, blueberry, beetroot, pomegranate, persimmon and chia seeds.


Quorn/Adelie Foods branded range, from £3.29 per sandwich/wrap, major retailers

Quorn has teamed up with leading food-to-go company Adelie Foods to release its first-ever branded sandwich and wrap range.

The six-strong line is made up of four sandwiches – vegetarian chicken and stuffing, a vegetarian chicken and salad, a vegetarian ploughman’s and a vegetarian ham salad – and two wraps (sweet chilli and a Caesar).

There are already plans to expand the range further, with initial focus on universities and other educational establishments.



Mr Kipling pug cakes, from £1 per pack, Tesco

Three limited-edition pug cakes – whirls, mini batts and slices – arrived mid-August from Premier Foods’ Mr Kipling brand, each cake containing either chocolate or almond as its primary flavour.

The colours used are meant to be representative of those of the pug dog, which has “become an internet favourite in recent years,” according to Premier Foods. Starting in Tesco in August, the trio will enter into other major retailers this month.


Lindt dark chocolate sharing bars, from £1.99 per 80g, major retailers

Three dark chocolate sharing bars have been released by Swiss brand Lindt, with each bar containing around 14% milk solids.

The trio – 45%, 55% and 65% cocoa – are said to have “hints of deep caramel,” “subtle fruity tones” and “undertones of sweet vanilla.”


Galaxy Truffles, from £4.99 per 206g, Tesco

Mars Wrigley are bringing back Galaxy Truffles – their first appearance in eight years – with the newly standalone product to launch exclusively into Tesco mid-September.

Two sizes, small (206g) and large (329g), will be available, with the chocolates individually wrapped in foil – how they originally appeared as a part of Mars Celebrations (replaced by a mini Twix in 2011).


Actimel shots, from £1.25 per 100g, major retailers

Three variants of fruit and veg-based cultured yoghurt shots are to be released by Danone, with the product aimed at the “time-poor” consumer.

The trio, which includes a mango, orange, peach, mandarin, carrot and turmeric rendition, soft launched in Ocado at the end of July and are now set to roll out across other major supermarkets this month.


Kiddylicious Houmous Dip-Dip, from £1.30 per 52g, Asda, Boots, Morrisons, Sainsbury’s and Ocado

Kiddylicious is to release a range of snacks dubbed Houmous Dip-Dip, claiming a first for the UK’s baby food category.

Aimed at consumers 12 months and up and containing only 188 calories per 100g, two variants – original and roasted red pepper – are to be unleashed into a number of outlets from the end of the month.


Heavenly Hot Puds, from £3.30 per pack, major retailers

Gü Puds has unveiled its first sub-brand, Heavenly Hot Puds, consisting of two new products joining two existing hot puddings.

The chocolate souffle and chocolate molten middle will now come under the new sub-brand, joining a new Belgian chocolate brownie and sticky toffee pudding, with the decadent brand continuing to broaden its portfolio of chilled and frozen desserts.


Brew City, from £2.79 per 150g, major retailers

A new frozen brand designed to be paired with craft beer is to arrive at the end of the month from McCain Foods.

The Brew City range, which includes cheesy brew bites, onion straws, halloumi fries and fiery jalapeno bottle caps, have been “specifically developed to pair perfectly with craft beer.”


The Skinny Food Co, prices vary, Spar

Internet sensation The Skinny Food Co has secured its first major listing, unleashing a number of both sweet and savoury sauces into Spar.

The SKUs, which includes skinny chocolate syrup, curry sauce and salted caramel sauce, are all either low calorie or calorie free and have no added sugar.

The Skinny Food Co sold around one million bottles of sauce online within its first year of trading.


Ginspired Tipples, from £7 per 178g, Sainsbury’s

A box of cocktail-flavoured chocolates, made in partnership with Pinkster Gin, are entering Sainsbury’s at the end of September.

The first inlaid boxed chocolate product from Elizabeth Shaw contains five gin-cocktail flavours, all made with dark Belgian chocolate and Pinkster gin, including Rickey (lime and raspberry ganache) and Blackberry Gin Fizz (blackberry ganache).


Online only

Farmdrop ready meals, prices vary

Farm-to-consumer food delivery service Farmdrop has released a line of own-brand ready meals – a release the company has called an industry first.

The seasonal Made by Farmdrop ready-to-go meals contain fully traceable “farm fresh” ingredients, have plastic-free packaging and are all made by hand.

The range is made up of two breakfast pots, three salads, seven ready-to-cook meals and side dishes that include vegan, vegetarian and gluten-free options.

Want to see more?

Get inspiration and support for your NPD and menu development.

• Emerging ingredients • Evidenced trends • Consumer behaviour • Cost watch • Openings • Retail launches • Interviews with innovators... See all that Food Spark has to offer by requesting a free no-obligation demo.


Add to Idea Book

"On sale this September: indulgent free-from desserts and ‘ginspired’ chocolates"
Choose Idea Book