Supermarket Sweep

On sale this September: Heck vegan sausages and bao bun meal kits

All the new launches you need to know about this month.

2 September 2018

School of Wok bao bun kit, £3.49 per pack, Tesco

Two versions of what is claimed to be the UK’s first bao bun kit have been released by School of Wok, the Asian cooking school and kitchen utensil brand, into Tesco stores nationwide. Both black pepper and barbecue flavours come with flour mix, pickling salts, dry rub and glaze, along with step-by-step instructions on creating four to six bao buns in 30 minutes.


Heck vegan sausages, £3 per pack of six, Asda

The sausage guys at Heck have released a range of 100% plant-based sausages into Asda. The new bangers come in four varieties – Bollywood Bangers, Super Green Saus, The Beet Goes On, and Sweet Fusion Sausages – and are made of whole foods such as sweet potato, rice, pulses, quinoa and beetroot.


Heinz Creationz, from £1.75 per 250g, all major supermarkets

Kraft Heinz has revamped its Creationz line, doing away with cans in favour of smaller pouch formats while also overhauling the variants. The pouches are 36% smaller than the cans and are also 36% more expensive, with Kraft Heinz eager to premiumise the range, which now come in four variants: Lentil Curry, Mexican Beanz, Italian Beanz and Spanish Beanz.


Thorntons Pearls, from £4.99 per 167g, all major supermarkets

In an attempt to challenge Lindt’s superiority in the chocolate gifting market, Ferrero are to release Thorntons Pearls, marking the start of the company’s Christmas rollout. The pearls, which resemble Lindt Lindors, come in two versions – Salted Caramel and Nutty Crunch – and are aimed at millennial shoppers (particularly women aged 25-34)


No Bull vegan range, prices vary, Iceland

Following the success of Iceland’s own-label No Bull burgers, the supermarket is to expand the range with 13 more vegan variants. Arriving early September, the new SKUs will include No Bull Jalapeño Burgers, No Chick Crispy Fillets, No Bull Meatballs, No Bull Mince and No Bull Sausages.


Président Butter with Sea Salt Crystals, from £2.50 per 250g, Waitrose

Lactalis McLelland have released a new version of Président butter into Waitrose. The butter comes in new packaging, following the success of the format in the US, where the butter sits on a flat dish with a cloche-shaped lid providing the semblance of a butter dish. Classy.


Kind high-protein range, from £1.69 per 50g bar, Sainsbury’s

Three versions of snack company Kind’s high-protein bars are to arrive in Sainsbury’s from mid-September following their successful release into the independent retailer space last month. Crunchy Peanut Butter, Double Dark Chocolate Nut and Toasted Caramel Nut all boast 24g of protein per 100g, are gluten-free and are low in sugar.


Aldi Specially Selected Aberdeen Angus steaks, from £14.50 per kilo

The discounter is extending its dry-aging process from 30 to 36 days for its premium-tier ribeye, sirloin and rump steaks. Behind only Tesco in the supermarket steak-selling game, the extra six days of dry-aging means Aldi’s steaks will be matured for longer than any other UK supermarket. How’s that for one-upmanship?


Featured in Aisle Spy:

Take a more detailed look at one of this month’s releases:

The Veggie Plot range, from £1.79 per 150g, Ocado


Divine Chocolate organic bars, from £2.99 per 80g, all major retailers

Fairtrade confectionary brand Divine Chocolate is releasing its first organic bar range made with cocoa from a farmers’ co-operative on the African island of São Tomé. The line-up consists of a plain 95% chocolate frontrunner, with lemon, cocoa nibs, blueberry and popped quinoa, and turmeric with ginger in the supporting cast.


Soylent meal replacements, £39.99 per case (12 x 414ml), Amazon

US meal replacement sensation Soylent debuts on UK shores this September exclusively at Amazon. The drink is “designed as a complete meal, packed with 20g of protein and 26 vitamins and minerals,” according to the company. It comes in three variants: cacao, cafe mocha and original.


Bunlimited hotdog meal kit, £3.50 per pack, Tesco

Another UK first, Dutch company Struik Foods is releasing a hotdog meal kit into Tesco. The move comes one month after Struik released individual packs of Bunlimited hotdogs, toppings and sauces into Asda.



Online only

KTC mustard oil, from £2.49 per litre

A quick dip into the oil sector now for what claims to be this nation’s first dalliance with legally edible mustard oil. Prevalent in the likes of Indian and Pakistani cuisine, mustard oil is actually a banned foodstuff in the EU due to the high level of erucic acid, which can have a toxic effect on the heart in high doses. KTC’s product is made through a blend of rapeseed oil, reducing the erucic acid level to less than 5%.


Chocolate Confectionery Red, £2.49 per 100g, WHSmith  

Swiss company Chocolate Confectionary is bringing its range of low-calorie chocolate to the UK. The Red selection is currently sold in Central Europe, Russia and Scandinavia, and will come in four versions: extra dark, hazelnut and macadamia, nut filling, and orange and almond. Per 100g, the bars have between 305 and 382 calories, compared to Cadbury’s Dairy Milk’s 534.


Cadbury: Dark Milk, from £1.49 per 85g, all major supermarkets

A high-cocoa milk chocolate is to be released by Cadbury. The company claims that Dark Milk offers “a more grown-up taste” than its Dairy Milk counterpart, but doesn’t taste as bitter as traditional dark chocolate. The product is the result of over two years of development, with the sharing bar format to be joined by a single bar version in the New Year.


Ilumi Disney Kitchen range, prices vary, Asda

Made up of 30g porridge pots and 200g meal pots, Ilumi have released a new Disney Kitchen range into Asda. The range of porridge includes original, apple and raspberry, and have no gluten, dairy, sugar or artificial additives. The meal pots, which are also dairy-free and gluten-free, include vegetable risotto, mild beef chilli and brown rice, and mini meatballs with rice and tomato sauce.


Yeo Valley kefir range, from £1.50 per 350g, Sainsbury’s, Waitrose and Tesco

Yeo Valley has become the latest dairy brand to jump on the booming kefir bandwagon with a trio of new products hitting three major supermarkets. Strawberry, natural, and mango and passionfruit entered Sainsbury’s last month, while raspberry and blueberry flavours will join the party later this year – at which point Waitrose and Tesco will get in on the action.


Waitrose Cooks’ Ingredients, prices vary

Along with the expansion of its vegan pizza bases, Waitrose will add 100 additional lines to its own-brand label. Under the Cooks’ Ingredients line, the new items will include Japanese chilli condiment yuzu kosho, rhubarb essence, umami-flavoured porcini powder and calamansi lime juice.

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