Supermarket Sweep

On sale this May: nutritious bars and vegan snacks

All the new launches you need to know about this month.

2 May 2019

Soreen Seeds & More Loaf, from £1.50 per loaf, Tesco

Malt loaf brand Soreen has released a new product into its portfolio: a new malt loaf filled with cranberries, pumpkin seeds and sunflower seeds.

A source of protein and fibre, the new Seeds & More Loaf is low in saturated fat and contains less sugar than a standard cake.


Fruit Bowl Unicorn Fruit Flakes, from 49p per pack, Morrisons and Waitrose

One of the UK’s leading fruit snack brands, Fruit Bowl is expanding its Fruit Flakes range with the introduction of the new Unicorn SKU.

The product, which is a mixture of Fruit Bowl’s top-selling Fruit Flakes flavours – strawberry, raspberry and blackcurrant – was released in Morrisons at the end of last month, with Waitrose getting on board later this May.


Aero Bliss, from £3.99 per 144g, major retailers

Nestlé has added to its gift confectionery line with Bliss, a new premium product containing bite-sized chocolates with soft fillings.

Three variants have been released – milk chocolate, salted caramel and mixed selection – with the product created to meet the growing demand for “light yet indulgent luxury products.”


Mia & Ben, £1.59 per 100g, Ocado

New start-up Mia & Ben is rolling out what it claims to be the UK’s “first dedicated HPP baby food brand.”

Four chilled pouches of fruit and veg are entering Ocado, with the products made through high-pressure processing that reportedly maintains “valuable nutrients” and food colour more efficiently than through pasteurisation and sterilisation methods.


Cow & Gate First Spoons, 65p per 125g, Asda

Another baby food brand, Cow & Gate, is releasing a range of single-vegetable meals called First Spoons.

The brand claims that the new line, which is made with steam-cooked vegetables and no artificial preservatives or colouring, has a higher vegetable content than any rival baby food product. First Spoons’ peas option contains 66% peas, while the carrot variant has 90% carrot.


Featured on Food Spark

Check out a more detailed look at two of this month's releases:

Little Jude’s Fruit & Veg Rocket Lollies

Purpose Foods vegan snack bars


Mutti pasta sauces and ketchup, prices vary, Ocado

Italy’s leading producer of tinned tomatoes, Mutti has expanded its UK portfolio with the addition of five pasta sauces and a ketchup.

The tomato-based sauces, which come in basil, olive, chilli, parmesan and grilled vegetable variants, contain between 69% and 82% cold-pressed Italian tomato per jar.


Asda cook-in-bag sausages, £1 per pack of four

Asda is unleashing a “hassle-free” pack of sausages that allows consumers to prepare in the bag.

Designed for those with an aversion to raw meat, the new sausages can be oven-cooked in their packaging in 30 minutes and come in sweet chilli, plain and Cumberland variants.


Ginsters frozen pastries, from £3 per 4x180g, Tesco and Asda

Leading pastry manufacturer Ginsters is making its first foray into the realm of frozen products with the release of a new bake-from-frozen line.

Frozen Cornish pasties are now available at Tesco, with cheese and onion slices to follow in June.


Nooro CBD snack bar, from £2.49 per 45g, Planet Organic

A new vegan snack bar made with cannabidiol (edible cannabis extract) is to be released by Nooro, with the company claiming the new product is a UK first.

The lemon and ginger snack bar, which contains 25mg of cannabidiol per 45g, hit Planet Organic late last month. It also contains gingko, maca, peanut butter, cacao nibs and oats.


Gressingham game expansion, prices vary, Asda

Duck specialist Gressingham is releasing wild game products for the first time in its history after securing a new listing at Asda.

Venison steaks, venison burgers and wild boar burgers are debuting in supermarkets as part of the company’s aim to “make game more accessible to consumers.”


Holland & Barrett vegan ice cream, £3.99 per 500ml

A three-strong line of own-brand vegan ice creams has been released by Holland & Barrett, primed as “vegan alternatives to brand favourites such as Halo Top.”

Dairy-free and organic, the trio – peanut butter, passion fruit, salted caramel – hold between 103 and 138 calories per 125ml serving.


Spar fruit and nut snack boxes, from 75p per box

Spar has unveiled a Graze-esque line of fruit and snack boxes.

Four savoury and eight sweet single-serve boxes are now available, with flavour combos including cacao and vanilla flapjack as well as chocolate, coffee and walnut mix.


Peperami Pep’d Up chicken bites, from £1.29 per 50g, major retailers

Peperami has released its first-ever chicken snack, with the brand claiming the NPD will increase its appeal with women and add a healthier option to the portfolio.

Made with 100% chicken breast, the new snack provides 20.2g of protein per 100g.


Good Soul CBD dark chocolate balls, from £22 per 100g, Online

Start-up Good Soul has released what it claims to be the UK’s first premium boxed chocolate product containing CBD.

Described as “a modern CBD edible for the modern cannabis consumer,” each 100g box contains 200mg of cannabidiol, with Good Soul using full-spectrum CBD (which is a purer form of cannabidiol) rather than the cheaper CBD isolate.


Wheyhey Chocolate Crispy Clusters, £1 per 22g, WHSmith

Healthy snack brand Wheyhey is to make its grocery debut this month with the release of Chocolate Crispy Clusters.

Made with whey and pea protein and sweetened with maltitol and sugar, each 100g of the Clusters contains 449 calories and 22.7g of protein.


Warburtons full-sized bagels, £1.60 per 5x80g, from Tesco, Asda, Sainsbury’s and Morrisons

A range of full-sized, New York-style bagels has been unveiled by Warbutons, with the line advertised by none other than Robert De Niro later this spring.

Available in both plain as well as cinnamon and raisin variants, the bagels are made through first boiling and then baking, with the result “perfect when toasted for breakfast.”


Unilever Asian Street Style, £1.75 per 56-70g, major retailers

A new sub brand of Pot Noodles is being released by Unilever, targeting the UK’s “growing appetite for flavours from across the globe.”

The Asian Street Style line comes in four flavours: Thai red curry, Malaysian laksa, Japanese miso noodle soup and Vietnamese beef pho.


Waitrose premium frozen line, prices vary

Waitrose has announced an own-brand frozen meal range. Scheduled for May, the line boasts 24 products that are “quick and easy” to cook and includes fish dishes, ramen meals, pies and curries. The supermarket said that the selection of dishes is designed to “re-imagine the frozen meal and give it a modern and luxury twist.”


Philadelphia Milka, from £1.64 per 150g, Asda

Choccy Philly has been brought back to life by Mondelez, with Asda starting to stock the spread from the end of last month.

Containing 85 calories per 30g, the product was discontinued in the UK in 2015 after a bumpy first three years, but following a successful stint on the continent, the Philadelphia/Milka mix has now been given a second chance to impress British consumers.


Qwrkee vegan jerky, from £3 per 70g, from Amazon and Whole Foods Market

Plant-based purveyor Qwrkee is making its snacking category debut this month with the release of a line of vegan jerky.

Made from soy protein and containing 27.6g of protein per 100g, the jerky comes in four flavours: smoked maple bacon, smoked black pepper, sweet and spicy BBQ, and sriracha hot chilli.


Yaar quark snack bars, 99p per 40g, from Sainsbury’s and Whole Foods Market

New dairy brand Yaar is making its retail debut later this month with a choc ice/cheesecake-esque quark snack bar.

The bars, which come in vanilla, cloudberry and toffee flavours, have a vanilla quark centre and contain 140 calories per bar.

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