Supermarket Sweep

On sale this March: plant-based fish swims in and ice cream brands prepare for summer

All the new launches you need to know about this month.

6 March 2019

Quorn seafood alternatives, £2.99 per two, major retailers

Two fishless SKUs from Quorn arrive this month, the product of five years of development, The meat substitute giant says the products respond to the increasing concern over the demand on the world’s oceans. Vegan Salt & Vinegar Battered Fishless Fillets and Lemon & Pepper Breaded Fishless Fillets are to join Quorn’s existing fishless options, which will have a packaging overhaul.


Hawker’s Snacks popped chips, from 69p per 23g pack, major retailers

A range of popped chips made from soya and potatoes has been released this month from Hawker’s Snacks, which is looking to make an impact in the ever-growing vegan sector. The four core variants – Cheese & Onion, Smokey Barbecue, Sweet Chilli and Salt & Vinegar – are plant-based, free of palm oil and gluten, low in saturates and high in fibre.


CoYo vegan Kefir, from £1.99 per 200ml, from Ocado, Whole Foods Market and Planet Organic

Two vegan coconut-milk-based kefir drinks are arriving this month from dairy-free company CoYo. Both the natural and strawberry flavours hold 14 different species of live probiotic kefir cultures and are the first vegan-friendly and Soil Association-approved kefir drinks on the market.


Jude’s Minis, £4.50 per six, from Sainsbury’s

UK dairy purveyor Jude’s is releasing reduced-calorie mini ice creams this month exclusively in Sainsbury’s. Containing no more than 95 calories per serving, Jude’s Minis are made with vanilla bean ice cream sweetened with stevia and erythritol and will come in a mixed multipack format containing Belgian milk chocolate, Belgian milk chocolate and almond, and Belgian white chocolate.


Alternative Foods vegan cakes, prices vary, major retailers

A new range of vegan-friendly cakes is being released this month by Alternative Foods. Made using an egg replacer developed from the naturally occurring protein aquafaba, the range comprises lemon drizzle, salted caramel, chocolate fudge, carrot cake and Victoria sponge.


Cathedral City Crumbly Bites, £1.49 per 100g, major retailers

An addition to Cathedral City’s biscuit range has arrived in Tesco this month, with the product expected to enter into a number of other retailers in the coming months. Two variants – Cheddar & Sweet Chilli and Cheddar & Red Onion – are targeted at “shoppers looking for a savoury snack to enjoy as part of a big night in or special occasion.”


Featured on Food Spark

Check out a more detailed look at three of this month's releases:

The Mighty Society pea milk

Smorgasbord Swedish meatballs

Pringles Rice Fusions


Marks & Spencer meal kits, from £8 per pack

Five In the Bag home meal kits, designed for two people, are being trialled by Marks & Spencer in six stores. Meat, chicken, fish and vegetarian meals are all covered by the trial, with recipes including king prawn paella with bell peppers and garden peas, and sirloin steak with a mushroom, bulgur wheat, spelt and haricot bean risotto.


Häagen-Dazs mini gelato, £4.99 per four, major retailers

Mini pots of gelato have been released by ice cream giants Häagen-Dazs, marking the company’s entry into the ‘better-for-you’ ice cream game. The pots contain no more than 150 calories per 95ml and come in two flavours: Caramel Swirl and Chocolate Drizzle. The brand has also unveiled its new indulgent Barista Collection of coffee-shop-inspired ice creams.


Native Snacks popped lotus seeds range, £1.20 per 22g, from Sourced Market

UK start-up Native Snacks has made its grocery debut with the release of its lotus seed snack range, a popcorn created using biofuels. Available at Sourced Market, with other retailers and grocers expected to follow, the product is made from the seeds of lotus flowers that have been popped using biofuels and then roasted. Each pack contains no more than 99 calories, are vegan, gluten-free and sugar-free, and contain no GMOs, MSGs or artificial ingredients.


Organix Mini Space Cheese Bites, £2.49 per four, major retailers

Children’s snack brand Organix has unveiled its latest offering: Mini Space Cheese Bites, made from 91% of “fresh cheddar cheese that’s just dried” and 9% organic potato starch. Each portion (8g) contains 45 calories and 20% of a young child’s recommended daily calcium intake.


Nuii, from £2 per 90ml, major retailers

Ice cream manufacturer Froneri has unveiled its new Nuii range: a four-strong collection of luxury, hand-held ice creams. The four flavours – Salted Caramel & Australian Macadamia, Dark Chocolate & Nordic Berry, Cookies & Idaho Valley Mint and Almond & Java Vanilla – are available now in both single and multipack formats.


Siggi’s Skyr, £1.20 per 150g, Sainsbury’s

American brand Siggi’s has brought its Icelandic-style skyr to the UK, just two months after being snapped up by French company, Lactalis, for a reported $300m. Five flavours make up the initial lineup: plain, raspberry, strawberry, vanilla and blueberry – all boasting no fat, preservatives or artificial ingredients.


Online only

RXBar, from £2.50 per 52g

Kellogg’s is taking a low-key approach with the release of protein snack RXBar in the UK, using a direct-to-consumer model while also rolling the product out in gyms and fitness centres. The range comprises four flavours – Chocolate Sea Salt, Blueberry, Coconut Chocolate and Peanut Butter – with each containing 23g of protein per 100g.


Little Freddie More Than Veg, £1.45 per 120g, from Sainsbury’s, Boots, Ocado and Amazon

Baby food brand Little Freddie has unveiled NPD aimed at babies aged six months and up. More Than Veg packs contain a mixture of vegetables and pulses while also being free from preservatives, stabilisers, added salt, gluten and dairy. The range is made up of three varieties: Nourishing Butternut Squash, Red Lentils & Coconut and Wholesome Carrot & Chickpeas with Pumpkin Seed Butter.


Cadbury Bournville Giant Buttons, £1.99 per 110g, major retailers

Chocolate giant Cadbury is releasing a sharing bag for their sub-brand Bournville, a first in its 111-year history. The launch comes after the value of Bournville grew by 6.6% last year, with Cadbury claiming that there is a “growing trend for heritage brands and dark chocolate.”


ABP Equals plant-based quarter-pounders, £2.50 per two-pack, Asda

Leading food processor ABP is releasing a plant-powered quarter-pounder made from a mix of seasoned pea and soya proteins under the branded Equals banner, in the lead up to summer barbecues.


Hellmann’s Real Fruit & Vegetable Pulp vinaigrettes, £2.49 per 200ml, major retailers

Hellmann’s has unveiled a new line of vinaigrettes to complement on-trend salads that contain ingredients such as quinoa, couscous and lentils. Flavours include mango, red pepper, and tomato and beetroot, made with fruit and vegetable pulp. The releases arrive via France, where they had a successful launch last year.


Gü Puds ice creams, prices vary, major retailers

Nine new products have been released by luxury dessert makers Gü Puds, including three ice cream sharing tubs dubbed “one of the most exciting innovations in the brand’s history.” Zillionaire’s Cheesecake, Zesty Spanish Lemon Cheesecake and Chocolate Torte are joined by the Fabulously Free vegan ice cream range, which has released five SKUs, alongside a limited-edition blueberry and lemon cheesecake.


Müllerlight Amore, £1 per 130g, Asda and Morrisons

Müller’s sub-brand Amore is getting a healthier rendition. Müllerlight Amore will come in three initial flavours: hazelnut, morello cherry and lemon. The new Amore will boast 6.2g of sugar per 130g pot, while its predecessor weighed in with a hefty 16.2g per 120g pot.


Nice by Nature, £3 per six, Tesco

Unilever and Tesco have collaborated in the creation of Nice by Nature, a healthy ice lolly brand for children. Strawberry and raspberry, mango and banana, and apple and blackcurrant will roll out in Tesco this month, with each lolly containing just 23 calories. One lolly also counts as one of your five-a-day.


Waitrose vegan NPD, prices vary

Waitrose has released 14 new vegan products into stores nationwide, a move that comes after the supermarket revealed that searches for vegan products on their website doubled in the last 12 months. The new products include Italian-inspired veggie balls, barbecue jackfruit pizza, jackfruit burger and beetroot risotto.

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