Supermarket Sweep

On sale this June: Jonny Wilkinson’s kombucha and In the Buff's protein ketchup

All the new launches you need to know about this month.

4 June 2018

Heinz no added sugar/salt tomato ketchup, £1.99 per 425g, all major retailers

A new version of the classic condiment has hit shelves, boasting 80% less sugar. The product, which spent almost 10 months in development, also boasts 0.06g of salt and 45 calories per 100g. (The original recipe has 1.8g of salt and 102 calories.)


Marks & Spencer Best Ever Burgers, £14 for pack of eight

M&S is unveiling what it believes are its best ever burgers, as the supermarket comes after the barbecue arena in a big way. The burgers, which come in packs of eight and were created over the course of a year, are made from specially selected prime cuts of British beef and have a hint of bone marrow for richer flavour.


Waitrose Good Health curried pork, lentil and spinach sausages, £3.29 per 400g

These added-veg sausages are just one part of Waitrose’s Good Health range rollout, which also includes hickory-smoked pork, butter bean and tomato jumbo sausages as well as Caribbean spiced pork, sweet potato and black bean burgers. There is also a multitude of flaxseed pouches and breads to help consumers make better eating choices, in addition to the raft of vegan launches that landed today.


Pladis Flipz, £1.50 per 100g, all major retailers

One of America’s best-loved treats, the chocolate-covered pretzel brand Flipz is to hit the UK. Brought across the pond by Pladis, the arrival is the result of an upturn in sales in the US, where it has experienced double-digit growth over the last three years. The pretzels are available in either milk chocolate or dark chocolate.


Crosta & Mollica mini piada with durum wheat, £1.60 per 300g, Sainsbury’s

Italian bakery brand Crosta & Mollica is adding to its range in 400 Sainsbury’s stores nationwide. The new SKUs include piada (flatbread) with durum wheat; piada wholeblend; and pane pugliese.


Walkers Poppables, from £0.65 per 25g, all major retailers

Poppables are arriving in the UK after successfully debuting in the US, PepsiCo has announced. Sweet chilli, BBQ ribs and cheddar cheese packs are to hit shelves in three different formats: 25g, 60g and a 110g sharing bag. Kate Charman, brand manager at PepsiCo, said: “We are seeing strong growth from the sharing segment and anticipate the launch of Poppables driving growth through a fun, new shaped snack, perfect for the ‘big night in’ occasion.”


Dorset Cereals Spectacular Grains muesli, £3.49 per 500g, Waitrose

Dorset Cereals have released a trio of premium breakfast options under the title Spectacular Grains. Each of the variants – raspberries and apple with toasted spelt and popped buckwheat; apricots and papaya with toasted spelt and popped quinoa; blackberries and fig with toasted spelt and popped sorghum – is said to have a “crispier crunch” and more fibre.


Warburtons brioche burger buns, £1.35 per pack, Asda

British baking company Warburtons has expanded its bistro range with the launch of pre-sliced brioche burger buns at Asda. It’s a follow-up to last month’s bistro deli buns, created to appeal to the gourmet and premium bun market, which is said to have tripled over the past three years.


Yeo Valley organic milk range, £1.29 per 1.5 litre, Tesco

Yeo Valley, the family-owned dairy company, is to add to its organic milk range in Tesco stores nationwide. The new offerings – whole, skimmed and semi-skimmed – come in new 1.5L containers, with the new size and relatively low price designed to make organic milk more of a mainstream option.


Featured in Aisle Spy

Check out a more detailed look at three of this month's releases:

Greedy Goat goat’s milk ice cream, £5.99 per jar, online

Nestlé Garden Gourmet, individual pricing, Sainsbury’s and Ocado

Vivera Veggie Steak, £2.99 per 200g, Tesco


No1 Kombucha, £1.95 per 275ml, Sainsbury’s

While David Beckham has most recently been seen on a sofa promoting Marvel’s Deadpool, another world-famous English export, Jonny Wilkinson, is set to release his own line of kombucha drinks exclusively in Sainsbury’s. The ex-England rugby superstar founded No1 Kombucha after years of making the fermented tea with his wife. It comes in three flavours: ginger and turmeric; passionfruit and goji; and raspberry, pomegranate and hibiscus.  


Lo Bros kombucha, £2.39 per 330ml, Planet Organic and Whole Foods

Hot on the heels of Jonny Wilkinson is Australian brand Lo Bros, which released a kombucha line into the UK mid-May. With 1g of sugar per 100ml, Lo Bros launched six varieties into Planet Organic and Whole Foods: original, raspberry, passion fruit, ginger and lemon, apple, and raspberry and lemon.


Volvic Touch of Fruit, from £0.80 per 500ml, all major retailers

Volvic has reformulated its Touch of Fruit range, with the new recipe containing around half the sugar content. Though the original was already under the threshold defined by the new soft drink legislation, Volvic are clearly aware that consumers are cutting down on unnecessary sugar, hence the mid-June launch.


Wagon Wheels Jammie Teacakes, £0.70 per 120g, all major retailers

Said to be “a great-tasting, but slightly less filling treat ideal for sharing,” Burton’s latest rendition of the classic Wagon Wheel is targeting the value-conscious consumer. Full of mallow and jam, Burton’s said the teacakes also retain the iconic taste and texture of the original biscuit.


Sainsbury’s cocktail ice pops, £3 per pack of four

With summer threatening to finally arrive, Sainsbury’s has released two boozy ice pops for the playful adult. Gin and tonic and raspberry bellini are the latest addition to the retailer’s summer range.


McVitie’s Moments, from £1.50 for pack of nine, all major retailers

Pladis are to release a new line of McVitie’s cakes, intending to “profoundly shift expectations of the cake category and modernise it for the 21st-century consumer.” Flavours include: Cookie Doughlicious, Chocolate Caramelting Flapjacks, Choccy Rocky Road, Salted Caramel Billionaire and Honeycomb Crunch.


Online only

In the Buff sweet paprika ketchup, £3.99 per 425ml

London start-up Hennicks has released its first plant-based, high-protein condiment. Aimed at diet attempters and gym goers, the In the Buff ketchup uses pea flour isolate and edamame, which gives it 10 times the amount of protein per 100g when compared to Heinz Tomato Ketchup.


Fuel10K oat cookies, £1.49 per 50g, Fuel10K Website

Claiming to be the UK’s first high-protein, high-fibre, low-sugar soft bake breakfast cookie, Fuel10K’s oat-based morsels comes in two flavours: double chocolate, and strawberry and white chocolate.


Sainsbury’s spicy vegan pulled jackfruit wrap, £2.30 per unit

The latest offering to incorporate jackfruit, this Sainsbury’s wrap is suitable for vegans and launched with a playful social media announcement: "The Sainsbury's team has a new member. Meet Jack Fruit. He's a pretty big deal. He looks like pulled pork, he tastes like pulled pork. But he's vegan. Find him in store today."


Tesco’s free-from/vegan margherita pizza, £3.50 per pizza

Featuring a gluten- and wheat-free base topped with tomato sauce and coconut-oil-based cheese, Tesco’s new, own-brand margherita pizza is the latest in the line of plant-based items found in stores around the country.


Mr Kipling: Roald Dahl cake range, £1 per pack, all major retailers

Premier Foods has unveiled a limited-edition, Roald Dahl-themed Mr Kipling cake range, featuring George’s Marvellous Lemon & Raspberry Whirls, Enormous Croc’s Chocolate Mud Pies, The BFG’s Strawbunkle and Cream Fancies and Mr Fox’s Fantastic Forest Fruit Slices. Lucy Bailey, marketing controller of Mr Kipling at Premier Foods, said: “Following the +5% category growth over the summer period last year when the packs rolled out exclusively with Tesco and brought new customers to the cake aisle, we’re confident that this year will be the same roaring success.”


Sweet Freedom Choc Shakes, £3.50 per 310g, Sainsbury’s and Ocado

Two new natural milkshake makers from Sweet Freedom are to hit Sainsbury’s and Ocado this June. Sporting its Great Taste Award-winning fruit syrup – made from 100% fruit with no refined sugar – Choc Shakes come in banana and caramel flavours and can be used as part of a range of different sweet treats such as parfaits and hot chocolates. Both are also vegan and free from dairy, gluten, soya and GMOs.




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