Supermarket Sweep

On sale this January: cancer-free bacon and Shroomdogs

All the new launches you need to know about this month.

3 January 2018
bakerymeat alternativeNPDplant-basedsupermarkets

By Sainsbury’s Sweet & Smokey BBQ Pulled Jackfruit, £3 per 400g, from Sainsbury’s

Sainsbury’s is leaping head first into veggie dude food with seven meat-free options to ring in 2018. Headlining the newbies are a pulled pork alternative made from jackfruit and two flavours of ‘Shroomdog,’ a mushroom-based version of the sausage (£2.50 per 400g). Also available since January 1: cauliflower steaks, cauliflower burgers, a more classic take on the vegetable burger and mushroom mince.


Waitrose Protein Power Chicken and Chorizo Omelette Wrap, £3.85 each, from Waitrose

‘Tis the season to eat well, as Waitrose is launching a new ‘Good Health’ label, which will be attached to existing items as well as a whole host of new products, including the protein-packed chicken and chorizo omelette wrap (bread is substituted for egg). Also under this range are edamame noodles (“five times the fibre and three times the protein of a standard egg noodle”) and meat sausages that are made with 35% fruit, veg or pulses.

Modern Baker baked goods, from Selfridges

Transcending its brick-and-mortar store in Oxford, Modern Baker is bringing 12 new products to Selfridges stores across the country. The healthy bakery’s range will include six sourdough breads, three sourdough cakes and three sourdough biscuits. The fermented, gut-benefiting goodies utilise turmeric and sauerkraut amongst the novel ingredients.


Finnebrogue’s Naked Bacon, £3 per 6 rashers, Tesco, Waitrose and Sainsbury’s

Bacon that’s good for you? No, we’re not telling porkies; these rashers are free of nitrites, the chemicals that have been linked to cancer. Not only is Naked Bacon rolling out in the supermarkets mentioned above, Marks and Spencer will also be selling it in its own-brand packaging, and Morrisons is scheduled to add it to the shelves in April. Plus, Naked Ham is hot on its heels. Do you need more of an excuse to pig out?

Sleep Well, £4.50 per 1L pack or £4.75 for three 200ml cartons, from Fortnum & Mason

Made from Jersey milk, honey and valerian, this product does what it says on the box: helps people take a better snooze. Available in vanilla flavour, with chocolate soon to follow, it's sold in “sip and sleep cartons” as well as “family packs” – meaning happy sedation for entire family.


Too Good To Be Gluten Free desserts, £2.50 each, from Waitrose

Too Good To Be Gluten Free already has its sausage rolls and pork pies in Waitrose, but now the brand is showing off a sweeter side with three desserts: Dark Chocolate & Salted Caramel Tart, Apple & Blackberry Pie and Tarte au Citron.


Zizzi’s pizzas, from £9.70 per pizza, from Sainsbury’s

Extending its branded-counter offerings, Sainsbury’s has partnered with Zizzi to offer takeaway pizza at its Balham store, with more locations to follow if all goes well. The options include a selection of Zizzi’s hand-stretched, stone-baked Rustica pizzas – both normal and vegan versions – as well as garlic breads.

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