Supermarket Sweep

On sale this January: Veganuary takes over

All the new launches you need to know about this month, including fish-free tuna and protein-packed Mars bars.

3 January 2019

Sainsbury’s vegan range expansion, prices vary

With the move marking the fourth major expansion of its ‘next generation’ range, Sainsbury’s has added 25 new products to the vegan line-up, with both branded and non-branded items making up the push.

Own-brand newcomers include a bulked-up Shroomdog (mushroom hotdog) selection and 10 Love Your Veg offerings, including three vegan pizzas (BBQ jackfruit with mushroom, spicy masala chickpea and roasted butternut with charred broccoli).

Sainsbury’s has also released a veggie Greek kebab (gyros) from Vivera, pea protein mince from Naturli’ and two seitan-based products from Upton’s Naturals.


Sophie’s Kitchen vegan seafood, £3.50 per pack, Sainsbury’s

Also released as part of Sainsbury’s 2019 vegan push – and making a UK debut – are two products from US-based seafood alternative brand Sophie’s Kitchen.

The pair – prawns and smoked salmon – are made from a blend of pea protein and konjac (a fibre-filled, no-calorie plant hailing from Southeast Asia).


Lazy Vegan ready meals, prices vary, Sainsbury’s

Dutch brand Lazy Kitchen has secured a four-strong listing in Sainsbury’s for Veganuary. Two of the four are frozen ready meals (Mexicana and Provençale) and all feature the trademarked ‘Chunky Pulled Peaz’ ingredient, derived from the fibre and protein of fresh garden peas.


Zinda Airwraps, from £2.98 per 195g, Tesco

Food-to-go supplier Zinda is making its Tesco debut this month with three globally inspired flatbreads that they claim are “lighter and softer than traditional wraps found on UK supermarket shelves.”

The trio – classic chicken Caesar, Mediterranean feta cheese and Moroccan chicken – were developed with Alfred Prasad, the former director of cuisine at the Michelin-starred restaurant Tamarind in London.

Four more variants are slated for release throughout the year, including spicy tuna slaw and egg akuri.


M+lk Plus salted honeycomb hazelnut milk, from £1.99 per 330ml, Holland & Barrett

A new vegan nut milk product is to hit the high street this January courtesy of Camila Ainsworth, the runner-up of last year’s The Apprentice.

Branding itself as “no naughties nut juice,” the salted honeycomb milk features spring water, hazelnuts, rice flour, natural juice extracts and sea salt. And, of course, no dairy.


General Mills Lärabar range, prices vary, major retailers

The fruit and nut Lärabar range is arriving in the UK this month, the launch marking “the first 100% vegan and ‘real food’ brand launch for General Mills in the UK.” 

While details of the range are still limited, General Mills, who also make Natural Valley and Fibre One, will initially import the range from the US, where the 24-strong Lärabar line-up includes cherry pie, blueberry muffin and chocolate coconut chew.


Online only

Watmuff & Beckett Super Broth, from £2.99 per pot, Ocado

A new broth aimed at the lunch market is entering Ocado this month from Watmuff & Beckett, with the gluten-free and gut-friendly soup made from a blend of quinoa, carrot, kale, garlic and rosemary.

Each pot contains 150 calories and 10g of protein.


Little Tummy baby food delivery service, from £25 per weekly plan

Direct-to-consumer brand Little Tummy is launching this month, with the company claiming to be “the first high-pressure-protected baby food delivery service in the UK.”

The initial range will be made up of four vegetable-centric, organic, chilled dishes suitable for children aged between 6 and 12 months.


Loma Linda ready meals, prices vary, Amazon

US brand Loma Linda is releasing a number of vegan-friendly products this month, fronted by ready meals such as spicy pad Thai and tikka masala.

The brand will also be releasing tuna alternative Tuno in cans and on-the-go pouches. Five different flavours will be available, including lemon pepper and sweet chilli.


Norseland Applewood smoky cheese alternative, £2.30 per 200g, Asda

Norseland is to expand its Applewood smoked cheese range with the introduction of a vegan version.

The company claims that the new coconut-based product offers similar health benefits as other cheeses in their Applewood portfolio, with the vegan offering containing both calcium and vitamin B12.


Gato vegan pudding pots, from £2 per pot, Whole Foods, Sainsbury’s and Ocado

Gato is relaunching two flavours of pudding pots with vegan-friendly recipes.

The duo – gluten-free chocolate and coconut hot brownie, salted caramel hot sticky toffee – will now be made with almond milk, raw cacao, creamed coconut and courgette.


Good Catch fish-free tuna, price TBA, Tesco

Also launching a fishless tuna product this month are the brothers behind Tesco’s Wicked Kitchen line.

Chad and Derek Sarno’s version is made from a six-bean protein blend, with algae providing the seafood flavour. The new product from Good Catch will come in three variants: Mediterranean, Naked in Water and Oil & Herbs.

The fish-free tuna, which contains 350mg of DHA and is high in protein, will be followed up later in the year by a range of fish alternative burgers.


Health Lab probiotic balls, £2 per pack, major retailers

Cashew and date balls are to be released this month courtesy of Australian brand Health Lab.

Available both online and in major retailers, the balls are said to contain a whopping 1bn vegan probiotic organisms to aid gut health. There are a choice of two flavours: choc matcha and mixed berry.


Waitrose fish-free fish fingers, from £3.19 per pack

Waitrose are adding to its ever-expanding vegan range this month with the introduction of fish-free fish fingers.

Made from breaded seaweed tofu, the product is said to have a “subtle fish flavour” and will be released alongside Waitrose’s first-to-market, vegan tartar-style sauce, which is made from silken tofu, gherkins, lemon, parsley and capers.


Pukka Pies on-the-go snack range, £1.49 per product, major retailers

Pukka Pies are debuting on-the-go snacks as the company looks to benefit from the booming food-to-go market, which is predicted to grow to £21.7bn by 2021.

The handheld range will consist of a sausage roll and a meat and potato pasty, as well as four varieties of puff pastry pies: steak, minced beef and onion, leek and potato, and chicken and vegetable.


Mars/Snickers more protein, price TBA, major retailers

Mars Wrigley Confectionery is releasing new versions of the classic Snickers and Mars bars.

The Mars More Protein will contain 40% less sugar than the original, while the Snickers More Protein with boast 30% less. Both will contain 10g of protein per bar.

The company also has plans to release a new low-calorie range of single-serve bars containing less than 100 calories later in 2019.


Marks & Spencer Plant Kitchen range, prices vary

Finally, another meat-free medley: M&S has released more than 50 new products under its new Plant Kitchen brand.

The line includes BBQ pulled jackfruit pizza, no pork sausages, cauliflower popcorn, Rainbow veg sushi wraps and a plant-based burger that took 12 months to develop.

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