Supermarket Sweep

On sale this December: Equinox kombucha and Aldi curry kits

All the new launches you need to know about this month.

27 November 2017
NPDinnovationsupermarketsfermented

Equinox Kombucha, £1.80 per 275ml, from Waitrose

It’s been around for a while, but kombucha – the fermented, sweet green or black tea drink – is coming to a Waitrose near you, with Equinox Kombucha securing a deal to stock 250 stores nationwide. Rich in probiotics thanks to a natural fermentation process, kombucha is said to support digestion and immunity and can be either drunk solo or added to smoothies, juices and alcohol. Made through a combination of filtered water, green tea, cane sugar, and a unique kombucha culture of bacteria and yeast, Equinox kombucha will appear in two varieties – original, raspberry – with two more on the way.

Onken Porridge2Go, £1.25 per 150g, from Co-Op

German dairy company Onken are extending the reach of their Porridge2Go range, which enjoyed a successful launch last year in supermarkets across the country. The new product, available in a 150g single-serve format "with a simple combination of oats and semi-skimmed milk" is available in classic and apple flavours.

 

Nairn’s gluten free flatbread, £1.75 per 150g, from Sainsbury’s

One for the health nuts (and those looking to engage in a little pre-Christmas diet), these flatbreads come in two different flavours – original, rosemary and sea salt – with Nairn's creating gluten-free versions of its wholegrain oat flatbreads for the masses. Naturally high in fibre, oats never really go out of fashion, with these being “bigger than a cracker,” which will surely win over those looking to gorge on a brick-sized lump of brie.

John Ross Jr: Scottish Smoked Trout, £6.49 per 200g, from Waitrose

A real piece of decadence here, with Waitrose exclusively adding Aberdeen’s award-winning smokehouse John Ross Jr.’s traditionally smoked trout to almost 300 stores nationwide. The trout is expected to be the first in a number of new lines for Waitrose’ cured/smoked ‘ready to eat’ fish section in line with the growing demand. John Ross Jr., which won the Queen’s award for enterprise last year, smokes its products in traditional brick kilns, which date back to 1857, using time-honoured, artisan techniques.

 

Lizi’s granola for kids, £3.69 per 400g, Lizis.co.uk

Making up a part of Lizi’s adventurer range, which is focussed on children, Lizi’s granola for kids – toasted clusters of oat, cereal crisps, ground almonds and coconut – comes in two flavours, banana and strawberry, and is primed towards giving kids more healthy but still fun options for breakfast that are both low in sugar and high in fibre.

Häagen-Dazs Christmas Duo, from £4.20, from major retailers including Tesco

Ice-cream fans rejoice; ‘tis the season for seasonal editions and winter indulgence, with Häagen-Dazs quick to jump on the sleigh with two Christmassy flavours, one returning and one new to the UK. The Rum Raisin is making a triumphant comeback to stores along with a new decadence: Salted Caramel Cheesecake. The latter, a remake of an American classic, is packed full of sweet American Graham cracker crust and sports a gooey salted caramel sauce. Rum Raisin, on the other hand, needs no introduction having become popular worldwide since its humble beginnings in 80’s.

 

Hippeas Salt & Vinegar Vibes, £1.79 per 78g, Ocado

Hippeas, purveyors of all things chickpea puff, has released its salt and vinegar version on Ocado. Baked not fried, vegan, organic, dairy and MSG free, plant based and at 90 calories per bag, the hippies at Hippeas are nothing but hip.

 

Aldi Thai green and red curry kits, £1.39, Aldi

With this seemingly the start of the ‘food kit’ age, Aldi has wasted no time in getting on board with green and red Thai curry kits. The kits are cheaper than competitors, such as Blue Dragon and Thai Taste, and include fresh ingredients like chillies, onion and lemongrass. And they’re both vegan and gluten-free.

 

Fortnum & Mason Oddittea, pack of 15 for £6.95 (30g), Fortnum and Mason

Away from the high-street supermarkets and online grocers, Fortnum and Mason have released a new range of tea – and they are, like their name, a touch odd. Flavours include gin and tonic, bloody Mary, vanilla nougat, and pistachio and clotted cream, making up part of the new set of nine types.  

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