Supermarket Sweep

On sale this April: sweet crisps and loads of new dairy products

All the new launches you need to know about this month.

4 April 2019

Hip Chips: Crisps & dips boxes, £4.99 per pack, Sainsbury’s

Soho crisp institution, Hip Chips, have unveiled their first foray into the retail market – a line of crisp and dip boxes which will be released exclusively into Sainsbury’s from 9 April.

An initial duo (savoury and sweet) will launch into 109 Sainsbury’s stores nationwide, with the savoury containing crisps dusted with sea salt, a Moroccan-style yoghurt and two dips – a beetroot, ginger & chili and katsu.

The sweet box, which Hip Chips claim is the first of its kind in the UK, contains crisps dusted with cinnamon sugar and three dips – salted caramel, passion fruit and chocolate.


Innocent Plus, from £1.79 per 330ml, major retailers

A four-strong line of ‘healthy’ juice drinks have been released by Innocent, with the company claiming the new line has “the most veggies innocent has ever squeezed into a bottle”.

The line includes Innocent’s first ever blue-coloured product – Bolt from the Blue – which is made up of guava, lime, apple, coconut water, blue spirulina and vitamins B1, B2, B3, B6 and C.

All four new products contain a mix of blended fruit, vegetables and botanical infusions.


Thortons cake duo, Price TBA, major retailers

Two new cakes are to be added to the Thortons range by Finsbury Food Group from this month.

The pair – Caramel Shortcake Slice and Fudge Brownie Slice – are said to be evolutions of the company’s best-selling cake bites.


Dr. Oetker Cream Cheese Style Icing, from £2.50 per 400g, major retailers

Dr. Oetker are to release a new NPD into their core cake icings range: cream cheese style icing.

The product, which will sit alongside the chocolate and vanilla buttercream style icings (and is suitable for vegans), can be used for spreading, filing or piping onto bakes and comes in an oval-shaped container for easier application.


Alpro Greek-style yoghurt alternatives, from 95p per 150g, major retailers

Plant-based purveyors, Alpro, have released the first of a new range of soya-based, Greek-style yoghurt alternatives, with the company proclaiming the move as the start of their “biggest ever” year of NPD and marketing.

A 400g plain pot as well as three smaller, fruit flavoured pots – Strawberry & Raspberry, Passion Fruit and Blueberry & Mango – kick things off for Alpro, who have invested in a multi-million pound marketing push over the coming year. 


Graham’s the Family Dairy: Goodness ice cream, from £2.99 per 450ml, Lidl

Five flavours of Goodness have been released by Graham’s, who are the latest to jump on the healthier ice cream bandwagon.

The flavours – Salted Caramel; White Chocolate and Raspberry Ripple; Espresso Caramel; Mint Choc Chip; and Chocolate Dulce de Leche – contain no more than 78 calories per 100ml while boast 20g of protein per 450ml tub.


Joe & Seph’s: Popcorn Bites, from £2.50 per 63g, Sainsbury’s

Popcorn maker Joe & Seph’s are making their supermarket confectionary debut with the release of their Popcorn Bites exclusively into Sainsbury’s.

The two variants – milk chocolate and dark chocolate – are hand-made, with the popcorn coated with salted caramel and air-popped.


Nestle: Mix Ups, from 65p per 32.5g, major retailers

Nestle have unveiled their first dual chocolate buttons, with Mix Ups being the latest Milkybar variant.

The new product contains discs of white chocolate with a cocoa filling as well as milk chocolate discs with a ‘milky’ filling.

Mix Ups will come in four different package sizes with Nestle saying the new product comes following consumer calls for a mix of white and milk chocolate.


Muller: Natural Yoghurts, from 75p per 175g, Asda, Morrisons and Sainsbury’s

Muller have made their first foray into the natural yoghurt category with the release of a new fat-free, high-protein, zero added sugar range.

The new line, which will target dieters, is made up of a big pot of natural Greek-style yoghurt as well as both singles and six-packs of plain natural yoghurt.


Kerry Foods’ Strings & Things: Cheeshapes, from £1.50 per 3x22.5g pack, Morrisons

Kerry Foods have overhauled their kids’ snacking range with the creation of a new masterbrand, Strings & Things.

The umbrella brand will incorporate the existing ranges Cheestrings and Yollies while a new cheese range, Cheeshapes, has been released into Morrisons in two variants – random and icons.



Featured on Food Spark

Check out a more detailed look at three of this month's releases

Ima’s vegan salmon sushi

Birds Eye Green Cuisine

Outback Harvest's teff products


Co-Op: New Pizza Range, from £3.40 per 215g

Co-Op have replaced their Irresistible pizza range with a new line of authentic Italian renditions with flavours inspired by various regions of Italy.

The new line-up is made up of two single serve and six sharer pizzas. All have sourdough bases made from Italian Arturo dough and include an ultra-thin Truffle Salsiccia and a vegetarian Spinach & Ricotta.


Lactalis McLelland: President Mini Brie, from £2 per five-pack, Waitrose

French dairy brand President welcomed a new addition this month in the form of a mini brie portions net.

Designed to appeal to shoppers looking for alternatives to the usual adult lunchbox line-up, the mini brie portions are individually wrapped and join the brand’s existing soft cheese mini selection.


Butlers Farmhouse Cheeses: Cheesalicious Easter Egg, from £5 per egg, Sainsbury’s

Sainsbury’s have added a blue and soft cheese Easter egg to their holiday line-up this year.

The egg, which is suitable for vegetarians, is aimed at customers looking to do something a little different for Easter this year. The product is spreadable and comes with accompanying mini oatcakes and a sachet of caramelised onion chutney.


Saucy Fish Co: New Frozen Range, Prices vary, Major Retailers

Seven new frozen products are to be released by Seachill’s Saucy Fish Co brand this spring.

Each have a cooking time of 25 minutes or less, with the line including new Basa Melts, Croquettes and three rosti SKUs which are made up of shredded vegetables such as chive, spring onions and red pepper and fish flakes.


Fermè: Vegan cheese range, Prices vary, Whole Foods

Italian cheese alternative brand Fermè have made their UK retail debut in Whole Foods.

Seven vegan cheeses (made from fermented cashews, water and salt) are now available, with the cheeses spread over two categories – semi-aged blocks (Original, Black Pepper, Paprika and Herbs & Flowers) and spreadable (Original, Chive and Pepper & Basil).


Marmite Peanut Butter, from £2.50 per 225g, major retailers

Marmite have released their first peanut butter into the UK market.

The spread, which is made up of 90% nut butter and close to 10% yeast extract, enters into the prospering UK nut butter market, with Unilever claiming that there is “no better time to introduce this ground-breaking mash-up.”


Alf Turner: The Headbanger Sausages, from £2.75 per 400g, Morrisons

Butcher brand Alf Turner have teamed up with brewer Robinsons to create a new pork and ale sausage named The Headbanger.

The sausage uses Robinsons’ Trooper Light Brigade beer, which was made in conjunction with heavy metal band Iron Maiden, and contains 78% meat.

The new sausage is being released in tandem with the relaunch of Alf Turner’s Best of British banger. 


Jack Link’s: Peperami & Cheese Snack Box, from £1.50 per 50g, major retailers

A new Peperami product is to hit supermarket shelves with owner Jack Link’s promising a “protein kick” from their new Peperami & Cheese Snack Boxes.

The product comes in a split pack with one side containing mini pork salami sausages and the other filled with cubes of mild cheddar cheese.


Mondelez: Dairylea Expansion, Prices Vary, major retailers

A number of new products are to be added to Mondelez’ Dairylea portfolio across the Snackers, Lunchables and Dunkers ranges.

A Snackers variant that features Cadbury’s Milk Buttons is to arrive this month as well as a Cheesy Cones variant for the Dunkers range and a Streetfood Pizza variant for the Lunchables range.


Fridge Raiders: Nut Combos, from £1 per 40g, major retailers

The first nut orientated variants to the Fridge Raiders Combos snacking brand will arrive this month.

Two flavours of the mixed nuts and cheese cube packs have been developed – Sea Salt & Pepper and Honey BBQ – with the product aimed at customers after a ‘better-for-you’ snack option.


Petit Filous: Drinkable Yoghurt, from £2 per 4x100ml, Asda and Morrisons

Yoplait have released a new drinkable Petit Filous that features a ‘mess-free’ sports cap.

The company claims that this is the first time such a cap has been used on a children’s yoghurt in the UK, with the new format coming in both strawberry and banana flavours.


Galaxy Darker Chocolate, from 66p per 40g, major retailers

Galaxy, the UK’s second biggest chocolate brand, has released a darker version after 18 months of planning and development.

Coming in original and Roasted Hazelnut flavours, the new Galaxy Darker Chocolate contains 33% cocoa compared to the 25% found in the classic Galaxy variant.

Want to see more?

Get inspiration and support for your NPD and menu development.

• Emerging ingredients • Evidenced trends • Consumer behaviour • Cost watch • Openings • Retail launches • Interviews with innovators... See all that Food Spark has to offer by requesting a free no-obligation demo.


Add to Idea Book

"On sale this April: sweet crisps and loads of new dairy products"
Choose Idea Book