Lidl's Christmas NPD 2019

Think plenty of old classics reimagined and increased decadence (but still at an affordable price).

1 October 2019

The German company has declared they are going “big on Christmas” this year, including interesting flavour twists and visual theatrics throughout (and, like Iceland, a dip into fish).

Snacks and Appetisers

Birchwood Yard of Pigs in Blankets

Lidl have waded into the pigs in blankets battle this year with a yard-long, double-twist chipolata entirely wrapped in streaky bacon. It’s also adding a chicken in blanket option.

Deluxe King Prawn Gratin

From the frozen aisle, these individual gratins combine king prawns, cheese and a rich thermidor sauce. Other fish starter dishes include breadcrumb-topped Deluxe Scallops with a Pea & Prosecco Sauce and Deluxe Whisky & Honey Scottish Smoked Salmon.

The Main Event

Deluxe Ultimate Christmas Parcel

A new and luxurious centrepiece concept for Lidl that features a fillet of turkey breast sandwiched alongside a roll of pork stuffing, cranberry sauce and shredded Brussels sprouts, all parcelled up with streaky bacon.

Birchwood Gammon with Spiced Rum Glaze and Pineapple Topping

Sporting clear Caribbean influence, this gammon has a warming sticky rum glaze and is topped with classic pineapple rings that caramelise during the roasting process.

Veg / Vegan

Ultimate Vegetarian Tarts

Lidl has gone big on veggie pastry options this season with these tarts coming in four flavours: Butternut Squash & Pumpkin Seed, Caramelised Red Onion & Goats Cheese, Curried Cauliflower and Mushroom & Stilton.


Chocolate Cottage with Salted Caramel

Straight out of Hansel and Gretel, this chocolate cottage is filled with chocolate mousse and salted caramel. Pour the accompanying hot chocolate sauce down the chimney and watch the impressive edifice melt away.


More Christmas cheer:

  • Tesco - The supermarket hopes to ensure there's something for every taste this Christmas.
  • Waitrose - Inspiration comes from the nostalgia for old festive favourites.
  • Marks and Spencer - Over 170 different items in the Christmas range, from festive crumpets to mushroom bao buns.
  • Iceland - Subtle Japanese influences, theatrical desserts and a 30-strong range with plastic-free packaging.
  • The Co-op - Health and well-being, food provenance as well as free-from foods are top of mind.
  • Asda - Miniature pub food and a pigs in blankets centrepiece are among the novel options.
  • Aldi - Modestly priced items that still offer the opportunity to show off.
  • Sparkie's top picks - A round-up of the most prevalent trends for 2019.

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