Aldi's Christmas NPD 2019

Super-premium lines dominate this Christmas, as it looks to steal away customers with more modestly priced options that still offer the opportunity to show off.

1 October 2019

Along with high-end shoppers, Aldi is targeting the plant-based, launching 136 brand-new items across the board, while changing up 200 existing products.

Just like Lidl, it is moving more and more towards a British focus (and not just at Christmas).

Snacks and Appetisers

Loaded Yorkshire Puddings

A twist on the classic accompaniment to a roast, this piggy version comes filled with pork, sage and onion stuffing and topped with pigs in blankets.

Specially Selected Salmon Loin Fillet

Known as the ‘filet mignon of salmon,’ this cut was once a delicacy reserved for Russian tsars. Talk about taking your selection up a notch! Of course, Aldi always look to be affordable, and this luxurious item will be no different (though prices have yet to be announced).

Veg / Vegan

Specially Selected Vegan Parcels

These dairy-free pastries have been flash-fried for a crisp texture and come in Firecracker Vegetable and BBQ Jackfruit varieties.

Specially Selected Vegan Party Food

Mini tacos filled with vegetable pibil, BBQ jackfruit tortilla rolls and chipotle tofu flautas fill this platter.

Aldi have also gone Asian with a dim sum selection that includes mushroom bao buns, mock duck rolls, pumpkin dumplings and tempura vegetable nest pack.

Elsewhere, the supermarket has also jumped on the vegan bandwagon for cauliflower Wellingtons and mushroom roulade.


Specially Selected Exquisite Chocolate Bauble

A snowflake shape is cut into this gingerbread-flavoured white chocolate bauble, which has a fruit and nut centre. Comes with a selection of filled chocolates.

Like The Co-op, the Festive Favourites chocolates appear to have taken inspiration from Hotel Chocolat, with flavours like Christmas pudding, Christmas mess and clementine-filled chocolates.

Specially Selected Crumble-topped Mince Pies

Biscuit-topped pies in black forest, salted caramel and ginger flavours.


More Christmas cheer:

  • Tesco - The supermarket hopes to ensure there's something for every taste this Christmas.
  • Waitrose - Inspiration comes from the nostalgia for old festive favourites.
  • Marks and Spencer - Over 170 different items in the Christmas range, from festive crumpets to mushroom bao buns.
  • Iceland - Subtle Japanese influences, theatrical desserts and a 30-strong range with plastic-free packaging.
  • The Co-op - Health and well-being, food provenance as well as free-from foods are top of mind.
  • Asda - Miniature pub food and a pigs in blankets centrepiece are among the novel options.
  • Lidl - Think plenty of old classics reimagined and increased decadence (but still at an affordable price).
  • Sparkie's top picks - A round-up of the most prevalent trends for 2019.

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