9 stats on consumers’ top sustainability concerns

Research from Mintel has found Brits are trying to live more ethically when it comes to plastic, packaging, food waste and animal welfare.

27 July 2018
food wastepackagingplasticstatisticssustainability

  • Nationally, 65% of Brits say they are trying to live more ethically than a year ago.
  • Plastic pollution is the nation’s most important environmental issue (47%), followed by animal welfare and climate change, both at 37%.
  • More than half the nation want to see plastic-free stores, while 43% go a step further and want packaging-free stores.
  • A quarter of Brits say they are more influenced to buy products that are animal friendly.
  • Recycling is the nation’s number one ethical habit, with 72% of Brits recycling all the time.
  • 44% of Brits admit it is hard to know what can and can’t be recycled.
  • A quarter of Brits say they don’t have space at home to recycle effectively.
  • But it’s worse for 16-24s, with 52% saying it’s hard to know what can and can’t be recycled, compared to 36% of over 65s.
  • The young are also less likely to plan meals to avoid waste; just 62% of 16-24s plan meals to avoid food waste, versus an average of 76% of all Brits and 88% of over-65s.

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