- Nationally, 65% of Brits say they are trying to live more ethically than a year ago.
- Plastic pollution is the nation’s most important environmental issue (47%), followed by animal welfare and climate change, both at 37%.
- More than half the nation want to see plastic-free stores, while 43% go a step further and want packaging-free stores.
- A quarter of Brits say they are more influenced to buy products that are animal friendly.
- Recycling is the nation’s number one ethical habit, with 72% of Brits recycling all the time.
- 44% of Brits admit it is hard to know what can and can’t be recycled.
- A quarter of Brits say they don’t have space at home to recycle effectively.
- But it’s worse for 16-24s, with 52% saying it’s hard to know what can and can’t be recycled, compared to 36% of over 65s.
- The young are also less likely to plan meals to avoid waste; just 62% of 16-24s plan meals to avoid food waste, versus an average of 76% of all Brits and 88% of over-65s.
13 December 2019
30 April 2019