- Out of date, complicated and full of jargon – that’s how 26m British shoppers feel about food labels, according to the survey.
- 44% of people find food labels difficult and at times impossible to read.
- A quarter of vegetarians, vegans and/or coeliacs say they have eaten meat, dairy or wheat because of poor labelling.
- For those looking to make a lifestyle change, 19% have attempted a vegetarian, vegan or gluten-free diet, which they say was scuppered by confusing food labels.
- Meanwhile, 28% of Brits say that complicated food labels are the primary reason they find dieting difficult.
- Over half of respondents agree that complex UK labelling make it difficult for people with dietary requirements to make informed decisions about what they eat.
- In fact, 12m Brits say food labels are the reason they have eaten forbidden foods.
- 39% of the nation don’t feel that they know enough about the ingredients in the food they eat.
- People are looking for answers. 44% of those surveyed want a solution that makes figuring out food ingredients easier.
Common dietary mishaps
- When it comes to gluten, almost 80% of people don’t know that many soy sauces and ice creams contain gluten.
- One-third are unaware that pesto is not vegetarian, even though most varieties are made using Grana Padano cheese.
- Parmesan also throws up problems. 18% erroneously believe that the cheese is vegetarian, when in fact it is made using rennet, a byproduct of the calf meat industry.
- One of the nation’s favourite snacks is also confusing to 16% of people, who believe that crisps are vegan when actually they commonly contain dairy products.