- The Gist: British cheeses delivered to diners via an electronic belt
- The Chef: Mathew Carver
- Location: Seven Dials Market, Earlham St, London WC2H 9LX
- Food in 5 words: A sushi train for cheese
- See more: www.kerbfood.com/seven-dials-market-coming-soon/
How did we get here?
Substituing sushi for cheese on the conveyor belt, Pick & Cheese is the brainchild of Mathew Carver, a World Cheese Awards judge and owner of the Camden Market-based restaurant The Cheese Bar.
The 38-seat restaurant will open in Kerb’s Seven Dials Market in early September, joining 26 other traders at the street food organisation’s first central London location. Other operators announced include vegan concept Club Mexicana, steamed bun specialists Yum Bun, modern Chinese outfit Rice Guys and Asian-style fish fryer Ink.
Seven Dials Market will take up a 23,000sqft site inside a former banana warehouse that will also house a fresh produce market, book shop and live entertainment stage.
What’s different about it?
Plate after plate of small-producer cheese sourced from UK-based farms and urban cheesemakers will wind their way around the restaurant atop a 40m long electronic belt. Diners can follow Carver’s suggested tasting flights – from the ‘best of the blues’ to ‘from mild to wild’ – or can help themselves to that day’s selection as it passes the table.
There will be a choice of over 25 different cheeses, along with a selection of British charcuterie from Tottenham’s Blackhand Food. Each cheese will be paired with an individual, chef-driven condiment, like the cow’s milk Coolea with hazelnut brittle, or fresh ricotta with sherry cherries. Handmade ceramic plates will be colour coded to reflect different prices.
But you can’t have cheese without wine, so Pick & Cheese has a list of natural wines from Les Caves de Pyrene. Specifically selected for pairing, customers will be encouraged to venture out of their comfort zone with interesting wines by the glass, such as the new organic Pet Nat from Davenport winery in Kent.
“We wanted to showcase British cheese at its best, while giving our customers the opportunity to hand-pick their cheese from our house list,” said Carver. “We hope Pick & Cheese will make amazing produce even more accessible and help change the perception of what a cheese and wine bar has to be.”
You’ve got to try…
It’s not just plates of cheese passing by – for those who prefer their cheese melted, diners can also order from a handful of off-belt hot dishes, such as The Cheese Truck’s grilled cheese sandwiches.
Sparkie also likes…
Something sweet: Pick & Cheese is teaming up with dessert outfit Happy Endings to dish up cheesy soft serve, with flavours like Baron Bigod Brie and Beauvale Blue in the pipeline.
You want sweet dreams that are made of cheese.