It’s well documented that burger chain Byron was struggling earlier this year, with restructuring required back in January and potentially 20 sites up for closure.
But it’s fighting back with the launch of 14 new burgers across all its restaurants, which aim to cater to the growing range of tastes and lifestyles of UK diners – from vegan to meat lovers and everything in between.
It has even launched a flexitarian burger, which blends 70% of British beef with 30% sautéed mushrooms, and comes with lettuce, tomato, red onion and mayonnaise.
Customers can also upgrade their Flex burger with more decadent toppings, like red pepper ketchup, tomato, red onion, kale, roasted garlic and rosemary mayonnaise.
So what else is changing between its burger buns?
Just beet it
Plant-based eating gets a big push on the new menu.
Byron has created its first ever vegan burger, the Beetnik, which includes a beetroot falafel patty, topped with baby kale, smashed avocado, tomato, pickled red onions, red pepper ketchup and a lime-dressed rainbow slaw.
Then there are vegetarian options, with Byron jumping on the jackfruit bandwagon.
Calling it the Jack Stack, the burger is a veggie bean patty with pulled BBQ jackfruit, homemade guacamole, baby spinach, lime-dressed rainbow slaw and coriander.
Things also get a little cheesy. The Cheese Melt burger is made up of beer-battered smoked cheese, shredded iceberg, mustard mayonnaise, pickled red onion, pickles and BBQ sauce.
Meat in the middle
But meat eaters aren’t forgotten with the menu redesign, as Byron looks to the US for inspiration.
There’s the Big Smoke, which is a 100% British beef patty, topped with pulled BBQ beef brisket, mature cheddar, dry-cured bacon, crispy onions, shredded iceberg, pickles and smoked chilli BBQ sauce.
The Reuben – usually a classic sandwich with corned beef and Swiss cheese – is given a twist, with Byron’s burger including a 100% British beef patty, topped with pulled BBQ beef brisket, sauerkraut pickle relish, bacon and onion crumb, American mustard, mustard mayonnaise, beer onions and lettuce. There is also Byron cheese sauce on the side.
Paul Mason, head of food at Byron, said: “This is our most significant menu launch yet. Byron has always been a pioneer of proper burgers and this menu aims to reflect the growing breadth of modern British burger tastes.”