Breakfast is booming and Kara wants a slice of the market. According to Jane Olney, the brand’s commercial director, the morning meal is a daypart where the bakery business is seeing major trends develop, particularly when it comes to flexi-eating and on-the-go bites.
The baked goods maker recently released Weetabix muffins to capitalise on this category. Boasting ‘source of fibre’ and ‘low in saturated fat’ claims, the healthier grab-and-go option launched in two flavours: apricot and oat, and apple and raisin.
Brekkie isn’t the only avenue Kara is focusing its attention. “Trends like veganism, healthy alternatives, food-to-go and convenience all remain strong within the sector too, as diners are looking for more varied menus and meals that can be eaten as part of a busy lifestyle,” Olney tells Food Spark.
Banking on brioche
One area that’s particularly occupying the Finsbury Food Group subsidiary is the brioche bun.
“Brioche burger buns are a key and growing category for the Kara Foodservice brand,” comments Olney. “We are often asked by our key customers and end users what the future of the brioche burger bun is, so we are currently working on a program of NPD for this category, with the launch planned for early 2020. We want to ensure that we offer our customers true innovation in this sector, to ensure we continue to grow this category.”
Kara already offers standard brioche baps, as well as a gluten-free option and, since November, a vegan variant, which Olney says has been performing strongly, having hit the market “at exactly the right time.”
“The buns are proving to be very popular with many of our customers,” she adds. “We are expecting the vegan trend to continue in the future and to see sales continue to grow.”
Over the next few months, Kara intends to update and re-launch many of its core produce ranges, from floured baps and deli rolls to doughnuts and teacakes.
“It is important that we make sure that our key product ranges are leading the foodservice market,” says Olney.
Next up: premium sliced English muffins.