More and more is coming onto the scene in relation to impacting our health and wellbeing through the understanding of our genetics. I feel this is absolutely going to shift the entire industry and one-size-fits-all programs and products will become less and less popular. We demand customization for many of the products and services we use, but most of the world has been okay with supplements designed for the massess.
Here's an interesting piece by FOX news that came out a few days ago.